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Enterprise Ireland profiles MindConnex Learning in latest newsletter

MindConnex Learning - Shakespeare made easy

MindConnex management team (L-R): Fergus Connolly, COO; Michael Cordner, CEO; Paul Kerley, non-executive director (former CEO of Norkom Technologies); Fiona McLoughlin, Director of Marketing; Jer McAuliffe, Creative Director.
MindConnex management team (L-R): Fergus Connolly, COO; Michael Cordner, CEO; Paul Kerley, non-executive director (former CEO of Norkom Technologies); Fiona McLoughlin, Director of Marketing; Jer McAuliffe, Creative Director.

With the continued trend towards digital education, Irish start-up, MindConnex Learning, is ideally poised to break new ground with its digital learning solutions aimed at the global secondary/high school education sector.

The company’s award-winning flagship product, Shakespeare In Bits, brings the Bard to life in the classroom through a multimedia approach that fuses animation, high quality audio and full, unabridged text for each play. Modern day translations of key words and phrases are accessible at a click of a button, and in-depth notes and analyses are also available. Each character is provided with a biography, while an illustrated map shows all characters and their inter-relationships in the play.

 According to CEO, Michael Cordner, “Up to 65 million students across the world study Shakespeare every year and, while there is a lot of beauty, humour and relevance in all of Shakespeare’s works, the language barrier can be insurmountable for some of these students. Shakespeare’s plays were never intended to be merely read – they were written to be performed. What we’re trying to do is to make this 400-year old literature more engaging, more easily understood and far more accessible using today’s technologies”.

Having just launched its fourth title in the series - Hamlet, which joins Romeo & Juliet, Macbeth and A Midsummer Night’s Dream – MindConnex Learning has commenced work on its fifth play, Julius Caesar. All plays are available online (school subscription) and on PC, Mac, iPad and iPhone. The company also has plans to release Shakespeare In Bits on Android this year.


The company, which currently employs seven people, was recently awarded a Readers’ Choice Award by eSchool Media for best edtech product, ranked in the Guardian’s Best 50 Apps and was described by USA Today as “a breathtaking combination of high technology and classic literature”.


Visit www.mindconnex.com or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it .


Read more ... http://newsletter.enterprise-ireland.com/zmcicsk9bjrcy712w2dc3p?email=true&a=1&p=21489275&t=19884925




Posted In: Media Coverage
 

Shakespeare In Bits - Try it today

Try it out

Demos of all 5 plays are available. Click here to try them out today.