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Shakespeare In Bits wins “cool tool” award for Content Provider Solution from EdTech Digest

Third industry award this year for Shakespeare In Bits start-up

alt17th April 2012, Dublin, IrelandMindConnex Learning, global providers of digital learning solutions for secondary education, has today announced that its flagship product, Shakespeare In Bits, has won the award for best Content Provider Solution in this year’s EdTech Digest awards, and was named a finalist in the E-Learning Solution category.

EdTech Digest is a leading publication that recognizes people in and around education for outstanding contributions in transforming education through technology to enrich the lives of learners everywhere.

This marks the third award for the small start-up in the last four months, having been awarded the Best in eLearning at the Nokia Digital Media Awards on March 30th and given the Readers’ Choice Award for best K-12 edtech product in January by eSchool Media.


Citing a record number of entries this year, Victor Rivero, Editor in Chief of EdTech Digest, pointed to the current frenzied pace at which the edtech industry is heating up. “The best solutions are earning their places as they build out and scale up; they deliver with ease and efficacy, and in short, they’re real,” explains Rivero. “Venture capitalists seem to think so, too. Over the last few years, they’ve provided at least a $1.97 billion vote of confidence in educational technology companies closing more than 438 new deals with no signs of letting up. Behind the quality products and services, the apps and platforms, the content and clicks—are real leaders in the space who are under no illusion as to what it takes to get things done”.

Accepting the award, Michael Cordner, CEO of MindConnex Learning, says, “The MindConnex Team is absolutely thrilled to receive our third award of the year – particularly a Cool Tool Award from EdTech Digest. The edtech industry is such an exciting place to be right now but it fundamentally comes down to making technology that engages and enhances the learning experience for students and teachers. Shakespeare In Bits achieves this by bringing Shakespeare to life in the classroom and in the minds of the students – helping them to get to grips with 400 year old literature in a way that that engages them from a visual, aural and textual perspective, and on a platform that they are extremely comfortable using”.

Described by Common Sense Media as an “invaluable study guide brimming with supplemental material” and by USA Today as “a breathtaking combination of high technology and classic literature”, Shakespeare In Bits can be taught in-class by teachers and used at home by students.

With four plays currently in the series (Romeo & Juliet, Macbeth, Hamlet and A Midsummer Night’s Dream), each Shakespeare In Bits play consists of:

-       Up to three hours of animation presented side-by-side with original unabridged text

-       Professional audio voiced by Shakespearean actors

-       Integrated notes, analyses and an in-line translation tool that provides contemporary meanings for select words and phrases

-       Character biographies and a visual character map showing inter-relationships between cast members.


MindConnex Learning is offering English teachers the opportunity to trial the online version of a play of their choice for two weeks for free. To avail of this trial, click on this link http://bit.ly/H84AjC to complete the online form.


-       Ends –

Notes to editors:

Fiona McLoughlin
Director of Marketing
MindConnex Learning
E: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
T: +1-617-939-9556

About MindConnex Learning (www.mindconnex.com)

MindConnex Learning is an award-winning global provider of digital learning software solutions aimed at the school education sector. It offers an easier way to learn and teach using rich, contemporary multimedia designed to engage the senses and create empowering, relevant and personalized learning experiences. In January 2012, MindConnex Learning was awarded a Readers’ Choice Award from eSchool Media for its Shakespeare In Bits series.

For a full list of EdTech Digest finalists and winners, visit http://edtechdigest.wordpress.com/2012/03/27/2012-edtech-digest-awards-standing-room-only/





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